Mastering Mobile: 3 Strategies for Capturing Customer Attention

As a marketer, you know that building and engaging your app customer base is crucial to the success of your app. But how can you do this more effectively? While the go-to channel for app engagement is often push notifications, SMS and email offer unique advantages that can help you grow your audience and drive […]

There’s no shortage of data showing that customers want, and often expect, personalized content from brands.   But what is the actual impact of using personalization and what are the necessary elements of personalization that most influence customer engagement?   In a study of Airship customer data, we found that push notifications that are personalized have a […]

Consumers’ reliance on mobile devices and their immersion in social media have changed the way they interact with content and brands. Instead of carving out a set time to go shopping or read the news, consumers’ interactions with brands are short, focused and transactional — often referred to as “content snacking.” This change in consumer […]

When it comes to delivering incredible mobile app experiences and creating powerful promotional campaigns, there are two names that stand out: Airship and Talon.One. Airship has been the leader in mobile app experience since the dawn of apps, powering the first commercial messages and then expanding to all engagement channels, no-code native app experience creation […]

The demand for personalized messaging is on the rise, yet consumers are becoming increasingly cautious about when, how and why they share their personal information with brands. Consumers want brands to know them (“cool”), but not too much (“creepy”). As first-party data takes center stage, it’s crucial for brands to strike the right balance between […]

International Women in Engineering Day is celebrated on June 23 every year around the world, to honor women in the field of engineering. It focuses on raising the profile of women who are changing the field of engineering. To help celebrate the day and the important role diversity plays for every team, we thought we’d […]