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Best Practices

Data Tells a “Super Bowl” Story – Engage Your Audience During the Big Game.

Emma Patterson

January 30, 2019

Big events like the Super Bowl create an opportunity for marketers to reach end users with relevant and timely content that captures the audience in the moments that matter most. Find out how and when to engage with your audience during the big game.

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Digital Marketing Trends

Making the Most of the Christmas Countdown

Emily Buckman

December 18, 2018

The festive period is the busiest shopping season of the year, retailers need to make sure they implement an effective engagement strategy that will deck the halls and make it jolly.

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Airship News & Updates

Vue Entertainment & Urban Airship Streamline Customer Experiences with Google Pay Movie Tickets

Corey Gault

December 07, 2018

Urban Airship and Vue Entertainment have partnered up to make movie tickets available in Google Pay.

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Industries

Three Big Ideas for Retail Holiday Success

Mike Stone

November 26, 2018

Mobile marketing and commerce are primed to be huge during a holiday retail season that’s expected to total $986.77 billion this year. Airship’s SVP of Marketing Mike Stone shares three big ideas for marketing during the retail holidays.

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Digital Marketing Trends

Insights From Marketing Pros at GameStop, SXSW, TGI Fridays & Bottle Rocket From Our Dallas Digital Engagement Forum

Alyssa Meritt

October 26, 2018

Get the latest ideas and strategies in digital marketing in this recap of our Digital Engagement Forum.

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Best Practices

6 Reasons Retailers Need Mobile Wallet

Jessica Poundstone

August 06, 2018

From delivering coupons and loyalty cards to driving more in-store traffic, learn why every retailer should be connecting with customers through mobile wallet.

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Industries

Retention is the Metric, Loyalty is the Goal

Fiona ODonnell McCarthy

June 29, 2018

Prolific Interactive shares how you can shift your mindset from “customer loyalty” to customer retention by developing a clear picture of your customer journey across channels.

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Industries

Merch Madness: How to Engage Retail Customers in Off-Peak Season

Dina Chaiffetz

May 14, 2018

Prolific Interactive shares four strategies retailers can use to generate engagement and excitement during the off-peak seasons of retail.

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Industries

The Essential Features of a Successful Retail App

Samantha Rigg

May 07, 2018

Guest author, Poq Commerce, identifies what features help create a successful retail app.

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