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Featured Resource

2024 Insights & Predictions eBook

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Benchmark Report

Mobile Lifecycle Benchmarks: Activation

Benchmark Report

Mobile App Push Notification Benchmarks for 2023

Podcast

How OVO’s Mobile App is Tackling Climate Change

Luke Cowdin

April 17, 2024

In this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a wealth of experience from the product and design fields, and is at the forefront of boosting consumer engagement and facilitating the transition towards sustainable energy use […]

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Webinar

Capture Customer Attention: 3 Strategies in 30 Days

Lucas Devlamynck

April 11, 2024

Attention is fleeting. Grab it while you can! The data shows you have 30 days to impress your customers, otherwise they’re out the door.  Watch our webinar to hear essential strategies for elevating your Activation game. Gain insights into industry benchmarks and learn what sets high performers apart. You’ll learn: Sr. Manager Customer Insights, Jennie Lewis, […]

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Podcast

Why Your CRM Strategy Should Include Cozy Onboarding

Luke Cowdin

March 27, 2024

In this week’s episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background, working with various industries such as telcos, pharmaceuticals, startups, and mobile apps. Most recently, Vernesa was the CRM Marketing manager for Sleep Cycle, the sleep tracking app with over […]

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Webinar

The New Era of ASO: Conquering the Modern App Stores

Lucas Devlamynck

March 21, 2024

Are you looking to take your ASO to the next level to boost your app’s visibility and downloads? In today’s competitive app marketplace, it’s crucial for you to carve out your place in the digital storefront.  In this webinar, you’ll learn about the latest advancements in App Store Optimization (ASO) and help you understand how […]

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Podcast

Essential Advice for Building a Successful App

Luke Cowdin

March 13, 2024

In this episode of Masters of Max, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares his entrepreneurial journey and passion for innovation, highlighting the importance of keeping a human perspective in business. He emphasizes the impact of every […]

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Podcast

Why Brand Continuity is Critical in the Digital Age

Luke Cowdin

February 28, 2024

Welcome to this week’s episode of Masters of Max with host Tom Butta. Today, Tom is joined by John Gregory, a seasoned professional with a diverse background spanning retail, media, and digital. John has worked with renowned brands like Macy’s, Bloomingdale’s, AOL, Pandora, and Spotify. Throughout the conversation, John emphasizes the importance of brand continuity […]

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Webinar

Clicks to Connections: 5 Engagement Practices Your App Customers Will Value

Lucas Devlamynck

February 22, 2024

Are your mobile app customers activating their accounts but rarely using them? Do you want your customers to upgrade to other offerings but they’re just not doing it?  Watch the webinar to gain insights about in-app experiences that help your customers engage with your full range of capabilities and offerings and help them see the […]

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Podcast

Following Your Passions & Creating Impactful Digital Experiences

Luke Cowdin

January 31, 2024

In this episode of Masters of Max, our host, Tom Butta, sits down with Frank Bach, a product designer at Instagram. Born in Canada, Frank started his career in graphic design, later transitioning into the digital space. After over seven years with the mindfulness app, Headspace, Frank transitioned to his current role at Instagram. Beyond […]

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Webinar

Navigating 2024 Sports & Politics to Drive Engagement

Lucas Devlamynck

January 19, 2024

2024 is set to be one of the biggest years yet in politics and sport, with elections taking place across the globe, the UEFA Euro 2024 in Germany and the Monaco Grand Prix. To stay ahead of these diverse and exciting events, brands must provide their audiences with relevant and timely information, or risk losing […]

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