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Le consommateur mobile 2023

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Benchmark

Benchmark 2023 des notifications push sur app mobile

Podcast

How OVO’s Mobile App is Tackling Climate Change

Luke Cowdin

April 17, 2024

In this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a wealth of experience from the product and design fields, and is at the forefront of boosting consumer engagement and facilitating the transition towards sustainable energy use […]

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Podcast

Why Your CRM Strategy Should Include Cozy Onboarding

Luke Cowdin

March 27, 2024

In this week’s episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background, working with various industries such as telcos, pharmaceuticals, startups, and mobile apps. Most recently, Vernesa was the CRM Marketing manager for Sleep Cycle, the sleep tracking app with over […]

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Podcast

Essential Advice for Building a Successful App

Luke Cowdin

March 13, 2024

In this episode of Masters of Max, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares his entrepreneurial journey and passion for innovation, highlighting the importance of keeping a human perspective in business. He emphasizes the impact of every […]

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Podcast

Why Brand Continuity is Critical in the Digital Age

Luke Cowdin

February 28, 2024

Welcome to this week’s episode of Masters of Max with host Tom Butta. Today, Tom is joined by John Gregory, a seasoned professional with a diverse background spanning retail, media, and digital. John has worked with renowned brands like Macy’s, Bloomingdale’s, AOL, Pandora, and Spotify. Throughout the conversation, John emphasizes the importance of brand continuity […]

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Podcast

Following Your Passions & Creating Impactful Digital Experiences

Luke Cowdin

January 31, 2024

In this episode of Masters of Max, our host, Tom Butta, sits down with Frank Bach, a product designer at Instagram. Born in Canada, Frank started his career in graphic design, later transitioning into the digital space. After over seven years with the mindfulness app, Headspace, Frank transitioned to his current role at Instagram. Beyond […]

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Podcast

The Power of Data and Design

Luke Cowdin

January 17, 2024

In this week’s episode, we learn about Meg Dryer, the General Manager of the Consumer Business for Evidation, a healthtech app offering health tracking, reward features, and access to research institutions. Meg is an individual who uniquely blends engineering and design, having started her journey in engineering before pursuing art and design. This shift towards […]

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Podcast

Reimagine Retail

Luke Cowdin

January 9, 2024

Welcome to this week’s episode of Masters of Max, this time featuring an exciting conversation with Martin Granström, head of design for retail giant Sam’s Club. With a 20+ years career in product design and UX, Martin’s journey has taken him from implementing error handling systems for nuclear plants to leading design teams at Sony […]

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Podcast

Transcending Traditional Boundaries in Marketing

Luke Cowdin

December 13, 2023

In today’s episode of Masters of MAX, Tom is joined by an amazing guest, Michael Kassan, Michael is the founder, chairman, and CEO of MediaLink, the media and marketing industry’s most trusted and connected strategic advisory firm, specializing in identifying areas of opportunity, optimization, and ultimately growth for its clients.  Michael is an absolute veteran in […]

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Podcast

Pizza to Platform: How Red’s Savoy Pizza Leverages Mobile to Bolster Brand Loyalty

Luke Cowdin

November 29, 2023

Today’s guest is Reed Daniels, the president and CEO of Red’s Savoy Pizza, a local Minnesota Pizza Restaurant known for its ‘Sota-style recipe. With over a decade of involvement in the business, Reed has a rich understanding of the industry, having acquired the brand in 2019 after holding positions as Director of Marketing and President. […]

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