Every brand faces the challenge of capturing and retaining customer attention. Understanding how to effectively engage users within the crucial first 30 days after app download is key. In our recent webinar, Jennie Lewis, Sr. Manager of Customer Insights at Airship, explored key strategies for optimizing mobile app engagement and driving business impact. Mobile: A […]

Featuring Harry Parkes, VP of Product In this week’s episode of Masters of Max, Tom Butta welcomes Harry Parkes, VP of Product at OVO, a major energy supplier based in Bristol, England. Harry brings a wealth of experience from the product and design fields, and is at the forefront of boosting consumer engagement and facilitating […]

For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that effort is what happens next. But what if peak installers aren’t all they’re cracked up to be?  For apps, peak install periods are the most significant value creation opportunities — and […]

Since last year’s launch of Masters of MAX podcast, Airship has captured dozens of hours of advice from leading brands and experts on creating valuable mobile app experiences. Topics range from enabling personalization at scale to building customer loyalty, integrating accessibility and more.  Recently, we featured three guest speakers with high-level user experience design expertise: […]

If you’re reading this blog, chances are you’re looking to gain new app customers. At the same time, you want to wring every drop of value out of your paid acquisition spend and continue to lower your cost per install. Either way, you’ve come to the right place to learn about navigating the complexities of […]

Introducing Airship’s JSON Attributes Whether it’s buying a new piece of clothing from your favorite brand, ordering your favorite food or planning your dream vacation, we all want to get what we want when we want it — and brands live and die by how well they deliver on those expectations. They must know enough […]

Featuring Vernesa Ćutuk, CRM Consultant In this week’s episode of Masters of Max, host Tom Butta welcomes Vernesa Ćutuk, a CRM specialist, to the podcast. Vernesa has a diverse career background, working with various industries such as telcos, pharmaceuticals, startups, and mobile apps. Most recently, Vernesa was the CRM Marketing manager for Sleep Cycle, the […]

Mobile apps have become a crucial touchpoint for connecting with customers in today’s digital landscape. However, with millions of apps vying for attention, merely having a functional app is not enough. Brands must leverage continuous engagement strategies to keep customers interested, improve their experience, earn loyalty and drive business success. Continuous engagement refers to the […]

Airships’ Mobile Leaders Forum took on Atlanta last week with a spotlight presentation from Sarah Post, VP of Interconnected Experiences at The Home Depot, who also participated in a panel discussion alongside Saru Palanivel of Cox Media and Ryan Hayes of Synchrony.  In this half-day session, mobile leaders gathered to discuss trends, challenges and opportunities. […]