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Digital Marketing Trends

Essential Advice for Building a Successful App – Masters of MAX ep. #20

Corey Gault

March 13, 2024

Featuring Jonathan Azouri, CEO of CatchCorner by Sports Illustrated In this episode of Masters of MAX, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares his entrepreneurial journey and passion for innovation, highlighting the importance of keeping a human […]

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Airship News & Updates

Key Takeaways from Mobile World Congress 2024

Ana Williams

March 05, 2024

The Mobile World Congress 2024 (MWC 2024) brought together industry leaders, innovators and experts to discuss the latest trends and advancements in the mobile and technology sector. Airship collaborated with partners Adjust and mParticle to establish the show’s first Mobile Marketing Zone, a new destination for mobile marketers to network and learn how to measure, […]

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Digital Marketing Trends

Top 10 Mobile App Experience Blog Posts of 2023

Deidre Wright

January 16, 2024

Brands are under pressure to develop apps that simplify lives, save time and are easy to use, which are the primary reasons customers continue to use apps. In August, Google and Ipsos found that 85% of retail app decision makers say mobile app investment is important for long-term business success and 74% said it’s key […]

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Airship News & Updates

Insights & Trends to Inspire Your 2024 Customer Experience Strategies

Harriet McNaughton

January 10, 2024

2024 promises to be a pivotal year, requiring brands to adapt, experiment, and get up close and personal with their customers — but not in a creepy way, please! Customers are demanding more than just value — they want respect, transparency and simplicity across relevant and personalized experiences.  As you reimagine delightful experiences for your […]

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Airship News & Updates

Mobile Consumer Trends for 2023 Every Brand Marketer Should Know

Corey Gault

July 20, 2023

Brands today are facing a mix of economic uncertainty, rising acquisition costs and growing data regulations. To help executives and marketers better understand evolving consumer preferences, behaviors and expectations and more quickly create greater customer value and mutual benefit, our team at Airship recently released a new global report, “The Mobile Consumer 2023.”  This year’s […]

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Airship News & Updates

Practical GAI Applications While the Dust Settles

Michael Lavoie

July 13, 2023

If you’re like me, you can’t open your email or news feed without seeing dozens of references to AI. We’re all experiencing the acceleration of interest, debate, excitement and fear surrounding AI. The origins of AI go back decades, but the heightened interest has certainly been driven by recent Generative AI (GAI) alternatives. These promise […]

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Airship News & Updates

Airship Launches Podcast on Mobile App Experience

Thomas Butta

June 07, 2023

It’s no secret that mobile apps have become the digital center of customer experience, creating exceptional value for many brands and their customers. We see it reinforced every quarter in earnings reports, which cite more revenue and frequency of repeat purchases from customers who use the brand’s app compared to those who don’t.  Yet many […]

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Airship News & Updates

Mobile App Push Notification Benchmarks for 2023 Have Arrived

Emma Patterson

March 21, 2023

Since 2009, when Airship sent the first commercial push notification, we’ve made it our business to guide brands on harnessing the power of notifications across the customer lifecycle.  This year we analyzed more than 665 billion notifications sent to more than 2.5 billion users across 13 verticals — offering the most robust push notification performance […]

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Digital Marketing Trends

Why Data Privacy and Customer Experience Are Not at Opposite Ends

Thomas Butta

January 11, 2023

This article originally appeared on Spiceworks. Consumer data is critical for a brand to improve customer experience. Simultaneously, brands need to take care of data privacy. But how can companies take a practical approach to data privacy and improve customer experience in a mobile-first world? Thomas Butta, chief strategy and marketing officer, Airship, explains it […]

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