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Digital Marketing Trends

Essential Advice for Building a Successful App – Masters of MAX ep. #20

Corey Gault

March 13, 2024

Featuring Jonathan Azouri, CEO of CatchCorner by Sports Illustrated In this episode of Masters of MAX, host Tom Butta welcomes Jonathan Azouri, the CEO of CatchCorner by Sports Illustrated, North America’s top destination for booking sports facilities and activities. Jonathan shares his entrepreneurial journey and passion for innovation, highlighting the importance of keeping a human […]

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Digital Marketing Trends

Top 10 Mobile App Experience Blog Posts of 2023

Deidre Wright

January 16, 2024

Brands are under pressure to develop apps that simplify lives, save time and are easy to use, which are the primary reasons customers continue to use apps. In August, Google and Ipsos found that 85% of retail app decision makers say mobile app investment is important for long-term business success and 74% said it’s key […]

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Airship News & Updates

Insights & Trends to Inspire Your 2024 Customer Experience Strategies

Harriet McNaughton

January 10, 2024

2024 promises to be a pivotal year, requiring brands to adapt, experiment, and get up close and personal with their customers — but not in a creepy way, please! Customers are demanding more than just value — they want respect, transparency and simplicity across relevant and personalized experiences.  As you reimagine delightful experiences for your […]

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Airship News & Updates

3 Ways to Create Customer Loyalty

Ammi White

December 19, 2023

Studies show satisfied customers are more likely to remain loyal and more likely to have a higher lifetime value than all other customers. If you’re doing a good job of satisfying customer expectations, their satisfaction will be expressed with loyal behavior. It’s easier said than done.  The essence of loyalty is consistency. Gaining a customer’s […]

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Airship News & Updates

Practical GAI Applications While the Dust Settles

Michael Lavoie

July 13, 2023

If you’re like me, you can’t open your email or news feed without seeing dozens of references to AI. We’re all experiencing the acceleration of interest, debate, excitement and fear surrounding AI. The origins of AI go back decades, but the heightened interest has certainly been driven by recent Generative AI (GAI) alternatives. These promise […]

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Airship News & Updates

Airship Launches Podcast on Mobile App Experience

Thomas Butta

June 07, 2023

It’s no secret that mobile apps have become the digital center of customer experience, creating exceptional value for many brands and their customers. We see it reinforced every quarter in earnings reports, which cite more revenue and frequency of repeat purchases from customers who use the brand’s app compared to those who don’t.  Yet many […]

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Airship News & Updates

Mobile App Push Notification Benchmarks for 2023 Have Arrived

Emma Patterson

March 21, 2023

Since 2009, when Airship sent the first commercial push notification, we’ve made it our business to guide brands on harnessing the power of notifications across the customer lifecycle.  This year we analyzed more than 665 billion notifications sent to more than 2.5 billion users across 13 verticals — offering the most robust push notification performance […]

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Best Practices

Retail App Downloads Set Holiday Records, But Retention Will See Future Value Evaporate

Thomas Butta

December 16, 2022

Holiday retail sales set all-time records, with weekend shoppers numbering nearly 200 million. Consumers shopped more on their phones than ever — accounting for 55% of online sales. Consumers also spent at record levels all season long, including more than $2 billion every single day since November 1, with 19 days above $3 billion in […]

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Airship News & Updates

Airship Launches a Framework for Assessing and Improving Mobile App Maturity

Michael Lavoie

November 21, 2022

When it’s your job to master mobile app experiences (MAX) for your brand, no one is more committed to helping take your strategy to the next level than Airship. That’s why we recently announced our Mobile App Maturity Assessment. It’s the tool your brand needs to help you understand where you are with your MAX […]

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