Lifecycle Marketing Archives

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A New Tool to Help Marketers Measure and Optimize Mobile App Performance

Inderjeet Singh

February 21, 2024

We’d like to Introduce Airship’s latest feature, the App Health Dashboard, a brand-new reporting dashboard that tracks your app’s performance through the entire mobile app lifecycle! Tailored reports to highlight key metrics, such as user growth, activation rates, engagement scores, retention rates and more. Say goodbye to guesswork and hello to data-backed decisions. The dashboard […]

Airship News & Updates

Airship Launches a Framework for Assessing and Improving Mobile App Maturity

Michael Lavoie

November 21, 2022

When it’s your job to master mobile app experiences (MAX) for your brand, no one is more committed to helping take your strategy to the next level than Airship. That’s why we recently announced our Mobile App Maturity Assessment. It’s the tool your brand needs to help you understand where you are with your MAX […]

Lifecycle Marketing

Forrester Report: Meaningful Moments Can Drive Massive Growth

Nathan Landau

March 11, 2020

Takeaways from Forrester’s 2020 report, “Enable Moments-Based Marketing With Enterprise Martech,” for B2C businesses trying to maximize customer engagement through marketing technology.

Lifecycle Marketing

JCPenney and TGI Fridays Share How They Use Airship Journeys at Our Customer Engagement Forums

Sarah Bacon

December 18, 2019

JCPenney and TGI Fridays share their marketing strategies at the Customer Engagement Forums in Atlanta and Dallas.

Lifecycle Marketing

Can Your Martech Stack Deliver Seamless Customer Journeys in the Mobile Era?

Mike Stone

December 16, 2019

Five key takeaways from the webinar, “Customer Journeys in the Mobile Era: Is Your Martech Stack Up to the Task?” with guest speaker Rusty Warner, Principal Analyst with Forrester.

Engagement Channels

How to Acquire, Retain, and Grow Your Customer Base with Mobile Wallet

Jonathan Rueda

April 05, 2019

Mobile Wallet is the secret weapon you need to be using in your customer engagement strategy. See what Mobile Wallet can do and how brands can use it throughout a customer’s engagement lifecycle.

Engagement Channels

Upcoming Webinar: Make Mobile Wallet Your Secret Weapon

Jonathan Rueda

March 22, 2019

Find out how top brands are using mobile wallet and how you can create winning campaigns in the upcoming webinar “Make Mobile Wallet Your Secret Weapon to Acquire, Retain & Grow Your Customer Base.” Don’t miss out, register today!

Engagement Channels

3 Ideas for Improving App User Retention from Holiday Downloads

Alyssa Meritt

January 04, 2019

Get strategies for boosting app user retention with users who downloaded your app during the holidays.

Best Practices

Three Ways In-App Automation Can Drive Value for Your Brand

Melissa Manser

March 27, 2018

In-app automation is a great way to drive toward key goals in your app. Here are 3 ways brands can use it — each with triggers & best practices to consider.