Best Practices Archives

Onboarding Series Lifts First-Month Mobile App Retention Rates by 34 Percent

Jennie Lewis

November 09, 2022

Readers of this blog already understand the importance of delivering great mobile app experiences. Get it right and you’ll create enduring, profitable customer relationships. Get it wrong and you may not have a second chance. This blog offers insights on what “getting it right” looks like. It explores why some brands are able to drive […]

Marketing Orchestration

First name is not enough: applying advanced personalization tactics to mobile

Jennie Lewis

September 27, 2022

Customer expectations around personalized experiences are increasing. Salesforce reports that 73% of customers expect companies to understand their unique needs and expectations, up from 66% in 2020. And I’ve experienced this in my own interactions with brands. When I have an amazing interaction with a food delivery app, that experience is etched in my mind […]

Best Practices

When it comes to mobile app experience, it’s time to rethink who’s doing what

Thomas Butta

September 06, 2022

If you check out our new report of findings from Airship’s Mobile App Experience Gap Survey, you’ll find a good snapshot of the state of mobile app development across a wide range of companies. In the study we surveyed both technical people (developers) and non-technical people (marketers and mobile product owners) who work with mobile […]

Digital Marketing Trends

5 Ways Leading Retailers are Exceeding Customer Expectations with Hybrid In-store Experiences

Julia Parker

June 27, 2022

Retailers across segments are facing one big question – how to drive revenue amid uncertain economic conditions, supply chain interruptions and increased competition for customer attention.

Best Practices

Media Guidelines for More Engaging Notifications

Meghan Suslak

November 23, 2021

Get guidelines for using rich media to create more engaging notifications with Airship.

Best Practices

8 MMS Marketing Best Practices

Mitzi Mori

October 18, 2021

Eight best practices for using MMS marketing messages to elevate your mobile marketing strategy.

In-App Messaging

How In-App Messages Improve CX and Reduce Friction

Thomas Godfrey

September 27, 2021

How in-app messages improve CX, reduce friction and keep users engaged in the new era of consumer privacy

Best Practices

6 Mobile-First Strategies to Grow Customer Loyalty

Jack Coleman

September 02, 2021

Six strategies to grow customer loyalty with real-time data, goal-based customer journeys and personalization

In-App Messaging

In-App Messaging Tips & Tricks to Improve App User Retention

Kaitlyn Hogue

August 11, 2021

With the mobile app retention rate at only 15% after the first week, getting new users engaged immediately should be a top priority for all mobile marketers.

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